it seems only appropriate that i write this blog in all lowercase. why shouldn't i? i do it all the time. in emails. in messages. etc. perhaps my lackadaisical generation is saying goodbye to proper grammar and hello to a new style of quick conversation. maybe laziness is to blame: our fast-paced lifestyles are making us foget entirely about the shift button. but is it that hard to capitalize?

the only place that you truly see this new typographic/grammatical phenomena (besides through internet communication) is in logos. macys. adidas. apple. and nike (who now features a more contemporary all lowercase logo, much unlike its older logo: NIKE). i even saw a flashy new corvette with its name in all lowercase. i was pretty impressed. lowercase logos are more inviting and less threatening. when you put something, such as a logo, in all caps it changes the meaning entirely. it becomes more "corporate" or official. such as: WAL MART. case closed.

but what if we started writing in all lowercase and completely ditched our shift button? lets just imagine a keyboard sans the shift button. how odd. what if you picked up a book and started to read it only to find no capital letters in sight. no names capitalized. no beginnings of sentences capitalized. no titles capitalized. it'd be grammatical chaos. we are so used to reading sentences with a combination of upper and lower case that if we took away uppercase, we'd be confused. we'd be confused because something just wouldn't feel right. our eyes are trained to read the combination of upper and lower case letterforms together. so why change that now?

now imagine what it might be like to read certain words, usually capitalized, that are now in all lowercase. look at the following words:

jesus
george w. bush
fbi
cia
united states of america
kentucky
aol
aids
and so on
and so on

these words look different to me. and placed within the context of a sentence, you might really be confused. some words need to be differentiated from other words or else their meanings are depreciated. now look at the following sentence:

jesus was on aol last friday night while the fbi tapped into his blog account.






(odd.)







if we were to write in all lowercase for convenience purposes then what comes next? no paragraphs too? no page numbers? all of these things are heavily considered in terms of books, magazines, periodicals, etc. together they make a cohesive system for reading. we can not rid ourselves of using uppercase, our minds are too accustomed to their presence.